Client: RebootGrowth
Industry: B2B SaaS – Marketing Automation Software
Location: Austin, TX
Engagement Duration: 3 months
Ad Budget: $25,000/month
Campaign Type: Google Search, Performance Max, and Retargeting
Primary KPI: ROI (Return on Ad Spend) and Qualified Leads
🧩 The Problem
RebootGrowth approached AdPerfector frustrated with rising ad costs and stagnant lead quality.
Despite spending $25K/month on Google Ads, they were:
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Seeing a ROAS of just 1.3x
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Burning over $7,500/month on irrelevant clicks
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Getting unqualified leads who didn’t convert into demos or trials
The in-house marketing team couldn’t identify the root problem—was it targeting, messaging, or landing pages?
🧠 Our Strategy
We performed a free $500 audit and uncovered three core issues:
1. Poor Match Types + Broad Keywords
They were bidding on high-volume keywords like “email marketing software” without negative keywords or context.
Fix: Introduced exact-match and long-tail keywords like:
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“marketing automation for agencies”
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“email drip tools for consultants”
✅ Result: Immediate drop in CPC from $3.80 → $2.20
2. No Funnel Segmentation
All traffic was being pushed to a single landing page.
Fix: We created segmented funnels:
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Cold traffic → industry-specific pain-point pages
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Warm traffic → comparison/benefit-driven pages
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Retargeted traffic → demo incentive landing page
✅ Result: Conversion rate increased from 1.2% → 3.7%
3. Weak Retargeting Strategy
They had zero remarketing campaigns running.
Fix: We built a 3-stage retargeting system:
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Abandoned demo pages
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7-day video testimonial campaigns
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Urgency-driven trial offers after 14 days
✅ Result: Retargeting ROAS = 6.2x
📊 The Results (After 60 Days)
| Metric | Before AdPerfector | After 60 Days |
|---|---|---|
| Monthly Ad Spend | $25,000 | $25,000 |
| ROAS | 1.3x | 3.9x |
| Cost Per Qualified Lead | $218 | $82 |
| Conversion Rate | 1.2% | 3.7% |
| Monthly Qualified Leads | 114 | 305 |
| Trial Signups | 39 | 124 |
💬 Client Feedback
“We doubled our leads in 60 days and cut our cost per qualified lead by more than half. These guys are legit.”
— Mark, CMO @ RebootGrowth
🎯 Why It Worked
✅ We didn’t just optimize ads—we rebuilt the customer journey
✅ We cut the waste, focused on buyer intent, and told a better story
✅ We backed every click with senior-level strategy and creative
Ready to See Results Like These?
Book your free $500 audit →
We’ll show you exactly what’s broken—and what to fix now.
Passionate - Dedicated - Professional
